NamePAKKA – The Local Alcohol, Tobacco and Gambling Policy Model (Paikallinen alkoholi-, tupakka- ja rahapelipolitiikka -malli)
The Local Alcohol, Tobacco and Gambling Policy Pakka is a model for community action, tailored to the Finnish context and aimed at preventing harm from substance use, smoking and gambling through local cooperation. The focus is on the availability of alcohol, tobacco and slot machines. Activities to reduce availability are focussed on situations where under-18s have access to alcohol, tobacco or slot machines and where alcoholic beverages are being sold or served to intoxicated people or minors. The Pakka model brings together key actors in the community - public authorities, economic operators, young people, parents, and the media - to pool their expertise to reduce harm in the community. The development of Pakka model started as a project focussed on local alcohol policy in 2004 in pilot communities with support from local actors, the national Alcohol Action Plan and substance use prevention experts.
- National/regional/local government
The evaluation study received support from the government alcohol retail monopoly Alko Inc. Support has also been received from national funds for the development of health and social services (Programme Kaste).
To reduce underage (<18 years) access to alcohol, tobacco and slot machines as well as to reduce serving of alcoholic beverages to intoxicated people and to enhance enforcement of legislation related to these.
- Target group(s)
- Intermediate target group
- Economic operator
- Local and regional media
Scientific model: Warpenius K & al. Peliin ei puututa: Alkoholin, tupakan ja rahapeliautomaattien ikärajavalvontaa testanneet ostokokeet vähittäisliikkeissä. [Enforcing age limits on purchases of alcohol and tobacco and the use of slot machines: test purchases in retail outlets.] Yhteiskuntapolitiikka 77 (4): 375-385, 2012.Past experience: Holmila M & al. Paikallinen alkoholipolitiikka: Pakka-hankkeen loppuraportti. [Local Alcohol Policy: Final report of the PAKKA Project]. National Institute for Health and Welfare, Report 5/2009.
Elements Of Plan
- Literature review and/or formative research
- Needs assessment
- Detailed plan of action
- Financial plan
- Human resource management plan
- Time schedule
- Partners' agreement
- Communication plan
- Evaluation plan
- General Population
- Young adults
- Meetings/conferences with experts/colleagues
- Direct communication
- Scientific publications
- The Innokylä web platform for exchange and networking
Wide range of activities at the local level, for example, local work groups to address supply, mystery shopping, trainings to retailers and restaurant personnel, awareness campaigns, school activities, etc. At national level: network of Pakka developers (coordinators), handbooks and other materials and a dedicated web site.
- Team meetings
- Dedicated web site and handbook
The Pakka Project substantially enhanced the enforcement of the Alcohol Act: reduction of harms, fostering responsible serving and sale of alcohol, development of economic operators' own control measures. The structure and professional approach to substance use prevention were enhanced.
Dissemination of the PAKKA model for community action is a priority in substance use prevention at national level. The aim is that the model is being implemented in half of the municipalities in Finland by 2020.
Contact person: Jaana Markkula, Development Manager
Organization: National Institute of Health and Welfare (THL)
Address: Mannerheimintie 168b, 00271 Helsinki Finland/ P.O. Box 30, FI-00271 Helsinki
Telephone number: +358 29 5248 802E-mail address: firstname.lastname@example.org